We’re making the future current.
Southwire has a long history of innovative products and processes, and The Spark is both the catalyst and the platform to scale innovation across Southwire, organically.
The Spark was formed to aggressively pursue profitable, responsible, and sustainable business growth through new thinking, new learning, and new methodologies. The work done by the Spark team spans three distinct areas of impact for Southwire.
We explore transformational business opportunities for Southwire.
We keep our eye on megatrends, market trends, and technology transformations that could affect the wire and cable business to both ensure Southwire is not blindsided by disruptive technology or business models and ensure that Southwire can take advantage of new technologies and business models of the future. To do this, we employ human-centered research with our employees, customers, stakeholders, and market participants to provide recommendations to Southwire’s key business leaders.
We inspire a culture of innovation through sustainable, scalable toolkits.
Our team of human-centered designers are subject matter experts in design thinking and employ new learning, new thinking, and new methodologies to solve difficult business problems. The goal of the Spark is to permeate Southwire’s organization with these tools, methods, and processes. This is accomplished through direct partnerships with business teams to build acumen with these tools across Southwire.
We are a conduit for knowledge, perspective, and creativity that exists outside of Southwire.
The Spark Studio was constructed in the Tech Square Community on Georgia Tech’s Campus, a hub for innovation and future-making, next door to dozens of innovative companies, startups, and accelerators. In addition, the Spark leverages relationships with Georgia Tech students and professors through internships, class involvement, capstone projects, and recruitment of talent. The studio is also meant to enhance the Southwire brand within Tech Square and the greater Metro Atlanta area.
